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Ready to write your new ad? See how-to instructions for creating an expanded text ad. We recommend having 2 to 4 different ads, each with varying headlines or description text.
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To connect with potential customers on mobile devices, your ads should be relevant, compelling, and informational. Follow best practices for writing effective mobile ads Here are a few ad extensions that can help you improve ad performance on mobile:ģ. There's no cost to use ad extensions, although you're charged as usual for clicks on your ad. These extensions help make your ads more prominent and appealing for customers on mobile. Use the right ad extensions for mobileĪd extensions allow you to show extra business information with your ad, like an address, phone number, or links to specific pages on your website. When you're satisfied with your new text ad, click Save ad.Ģ.As you type, a mobile and desktop version of your ad will appear instantly in the "Ad preview." Enter a final URL, headline text, description text, and text in the optional “Path” fields.Your existing ad's text is used to populate fields in the new format, so you already have a head start in creating the newly expanded ad. Hover over the text ad you want to edit and click the pencil icon.In the page menu on the left, click Ads & extensions.
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